2018 is the year of RnB! Craig David talks about his new album ‘The Time Is Now’

DJ:
Hi David. Welcome back to Heat Radio.

Craig David:
How are you?

DJ:
It’s always a pleasure. I’m good, how are you?

Craig David:
So good, thank you.

DJ:
Did you have a good time … We were in New York at the same time.

Craig David:
Yeah, I was just saying we had such a good … I played Barry Ballroom out there with the TS5 Show, which was like incredible. If I would have known that you were there at the same time, I would have invited you.

DJ:
Such a shame. We’ll have to swap digits after this spot. Thank you for [inaudible 00:00:25] bringing back RnB. Thank you, honestly.

Craig David:
For me, firstly thank you for like, I know you’ve heard a couple little bits as well-

DJ:
Yeah, yeah, yeah.

Craig David:
… of the record, yeah. And this is like, this feels like 2018 is such a year of RnB. It’s like-

DJ:
Yeah.

Craig David:
… if you were there the first time ’round, it feels like when Ashanti and Ja Rule started to connect and hit pop and RnB started to come together. We’re in that phase this year.

DJ:
That’s it, because it’s fun. Because that was our phase, like growing up, so when me and my friends were like reminiscing the other day. We were laughing like when we used to go to these under 16s when we first learned to drive. And we were saying like, Born to Do It was the album that … like say you had a guy coming over, you’re like I just need calm music on the background. It’s like, it’s just that good CD that you put on and every single song, I was like oh, you put it in your car and you play. If you’ve got cool people, you’d be like, I need some decent music. And that was what Born to Do It was.

Craig David:
That makes me happy.

DJ:
It was the album.

Craig David:
Really does.

DJ:
But, what’s so funny this time around is that was like, what that-

Craig David:
2000. In 2000.

DJ:
2000, right? So nearly 20 years ago. And you’ve just, you’ve worked on the song with Bastille.

Craig David:
Yeah.

DJ:
Which is unbelievable. When I first heard you were going to work with Bastille, I was like, ’cause they’re more Indie, obviously, and you’re RnB, I just didn’t know how it’d work. But it does. But what is so funny is there’s people on Twitter and they’re like, you’ve got to check out this Craig David guy-

Craig David:
Yeah, I know.

DJ:
… he’s amazing. I’m like, are you kidding me?

Craig David:
That’s crazy.

DJ:
Where were you back in the day? But you’re hitting a whole new, like, generation.

Craig David:
Yeah. Seeing it on like … I mean, I can see it on Twitter and on my Instagram and literally when you’re seeing 16, 17 year old kids, who are just like you said, “Have you heard this new guy?” Especially to the new guy, and I love that because it kind of feels that the music I’ve been making more recently-

DJ:
Yeah.

Craig David:
… is relevant to them, as much as them when they go and tell their older brother and sister, or their mom and dad, and they say, “Well, Craig David.” And then they’re pulling out like Feel Me Into Seven Days and Born to Do It-

DJ:
Yeah, yeah.

Craig David:
… but they’re both having a conversation in the living room about me as the same artist but relevant to both.

DJ:
Yeah.

Craig David:
And I think that for me has probably been the most exciting thing about this.

DJ:
Massively. ‘Cause it’s very incredible to do that, like over 20 years. And the album is out now, which is cool, the Time is Now, and I’ve had like the pleasure of listening to it. And it is, what I love about it is there are some songs on there, for me, that I’m like, that’s a Born to Do It song. Like, for example, Love Me Like it’s Yesterday, I was like, oh yeah, this is … I want to get in my car and I want to go four hours and drive and just listen to it.

Craig David:
I love that.

DJ:
And then there’s a song you did with GoldLink, as well. Which I love. And that’s got kind of like a Dorn Miquel kind of feel.

Craig David:
Uh-huh [Affirmative]. Living the Moment.

DJ:
Yeah.

Craig David:
Yeah. [inaudible 00:02:58]

DJ:
And before you made the album were you like, right this is a list of people that I kind of want to work with on the album.

Craig David:
Yeah, I mean, the funny thing is that when you talk about Love Me Like it’s Yesterday, the producer on that is Frazier T. Smith, who also produced I Know You, the Bastille record.

DJ:
Yeah.

Craig David:
If we go right back to Born to Do It, he was the same producer who did Can’t Be Messing Around on my first album Born to Do It. It was the one song outisde of Mark Hill-

DJ:
I love that song.

Craig David:
… so, it’s gone full circle with the producers. I mean, furthermore, he’s gone on to produce [Stormsie’s 00:03:30] last record, Kano, Dave, so he’s kind of very much kind of got his thing locked down now.

DJ:
Yeah.

Craig David:
I just felt that I need to also work with a new wave of … Because it’s very easy to kind of nostalgia thing, and come back and you’re going to hear every sample from the late 1990s, 2000s, you’ll hear that this year, for sure.

DJ:
Yeah.

Craig David:
But the difference, to be relevant and part of the new wave, I still have all the feels, working with the and the Ella May’s and JP Coopers, and AJ Tracys who have gotten the album, I felt was really important, because otherwise you could easily fall in between the cracks. It’s like, oh it’s a moment.

DJ:
Yeah.

Craig David:
You’re going to have every RnB artist and that artist will come back and be something, but they may just rehash their own tune. It would be like if I came back with Seven Days with a remix on it, you’re going to be like, come on bro, no one needs that.

DJ:
Yeah. That’s exactly what it is though. It’s not, it’s like … it’s that Craig David sound that hits you and Oh, I love this album, but the people are like, this Craig David’s new, he’s only been around for like a year. It’s catchy and it’s it like good RnB music. Which I think we’ve been missing for a really long time. I really … Like I really do.

Craig David:
I feel the same.

DJ:
Are you gonna, ’cause it’s the Brits next month, are you going to be going to the Brits?

Craig David:
Yeah, I’d love to.

DJ:
And [Jonas 00:04:42] Blues, obviously, you’ll vote for Jonas Blue.

Craig David:
Yeah, he’s with me.

DJ:
Is there anyone else there that you like, kind of got your eye one. Know what I mean? Emerging artists that come in there where you’re like, yeah I’m gonna Craig David you like in the next couple of years. In a music way! In a musical way.

Craig David:
You know who I’m really happy for, it’s Julie [Levar 00:05:02].

DJ:
She’s doing well.

Craig David:
I just think that she’s been able to carve a lane for herself that, not only is she a great vocalist and the songs kind of back it up. She’s very much like the UK’s darling, like-

DJ:
Yeah.

Craig David:
… everybody wants her to win. And to be up for so many, I really feel that she will win all of the ones that she’s up for. This is going to be that year, and I’m going to be like, yes, you owned it.

DJ:
Yeah, yeah.

Craig David:
I think that would be something really cool. I really like her.

DJ:
And she’s got her own image, as well. She’s carved her own kind of like, and this is something about you, as well, is that you don’t say, you’re telling people oh you sound like Craig David, or you’re like Craig David. You can’t do that with you. Which is I think is like, that’s when an artist stands alone, you know?

Craig David:
Thank you.

DJ:
When people compare themselves to you. Look at me, I’m like oh my word, Craig David you’re amazing.

Craig David:
I never take it for granted. It’s like-

DJ:
Yeah.

Craig David:
… I’m so grateful and that’s why I think this album really represents like, it’s such a positive, up-lifting record. RnB, I’m in my zone and I just want to make people have the best time ever. Because there’s a lot of stuff going on in the world that can make you think that the whole world’s going to end tomorrow. But when you can turn on an album and just lose yourself for an hour or so, that’s just what I want to give people, that escapism to a good time, yeah.

DJ:
Well, that’s why I say go, go and get the new album, which is out now, and I’m very, very happy that you’re back with your RnB.

Craig David:
Thank you.

DJ:
Thank you for coming in to Heat Radio, I cannot [inaudible 00:06:23] thank you.

Craig David:
I really appreciate everything, thank you.